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Shunde Plastics Association Delegation Visits Guangdong JE Furniture Co., Ltd. at Xiqiao Industrial Park

On 15 October 2025, Mr. Mai Zhao, President of the Shunde Plastics Association, led a delegation to Guangdong JE Furniture Co., Ltd.'s Xiqiao Industrial Park for an exchange and advisory visit. He was accompanied by Executive Vice Presidents Mr. Cen Weihan and Mr. Chen Yonghui, along with Secretary-General Ms. Liang Liyun. The delegation was received by Mr. Peng Song, Group Vice President; Mr. Dai Jinlong, General Manager of Gowe; and Mr. Yin Qingxue, Operations Director of the Injection Molding Plant.



Mr. Peng delivered a comprehensive presentation on the company's fundamentals, covering its production scale, product range and market positioning, along with recent developmental achievements. This was followed by an in-depth discussion on current industry trends and areas of potential collaboration, during which Chairman Mai shared strategic insights and recommendations based on the association's extensive expertise.

Following the discussions, the delegation toured Gowe production workshops, accompanied by Vice President Peng and General Manager Dai. They observed the production lines in operation and gained firsthand insight into the application of the company's products across various sectors, including automotive components, electronics, electrical appliances, and furniture. The visit then proceeded to Yingluhua's finished product showroom, where General Manager Mr. You Zhaogen personally elaborated on the design concepts, functional characteristics, and practical case studies of plastic material applications for various finished goods.





The event concluded with a networking session, facilitating discussions on specific business collaboration opportunities and industry outlook. The exchange proved both substantive and well-structured, successfully enhancing mutual understanding and establishing a solid foundation for future cooperation. It exemplified the constructive synergy between industry associations and enterprises, highlighting positive implications for the collaborative advancement of the plastics sector.